18 June 2007
R3: Group acquires military travel and holiday specialist
The R3: Group has completed the acquisition of the Forces Travel business and plans are underway to integrate the company with Forces Financial, R3’s specialist UK Police and Armed Forces insurance and financial services division.
Forces Travel has provided travel and holidays to the Services both in the UK and overseas for almost 20 years, and its acquisition continues R3:’s growth strategy in the affinity sector. The synergies between Forces Travel and Forces Financial ensure an ideal fit, enabling the Group’s key objectives to accelerate growth by providing a wider choice of competitive financial and leisure services to this niche sector. In addition, existing affinity markets within the R3 Group will also be offered access the new travel capability.
Robin Williams, Director of R3 Group commented,
“The deal strengthens our position in this market by taking us one step closer to realising our ambition of a fully integrated service, allowing us to be even more effective in delivering a wider range of high quality, leading edge solutions to our customers.
No other company currently offers these two services under one roof, making Forces Financial the first port of call for tailored insurance and financial products, and now travel and holiday arrangements for all the family as well. Incorporating the Forces Travel branches into our portfolio will significantly broaden Forces Financial’s footprint on military establishments, improving access and service for our customers.”
The sales force, many of whom are ex-service personnel, will continue to operate in over 25 branches across the UK, Germany and Cyprus and can be contacted on the existing telephone numbers. Whilst the online quote and buy service will be enhanced in order to deliver a full suite of products as well as a wide range of holidays and travel options from anywhere in the world.
R3: Group now controls a portfolio of companies offering specialised insurance products for key affinity markets, including the emergency services, the sports and leisure sector, the fitness industry, mortgage brokers and IFAs and the charity sector.
www.r3group.com
www.forcesfinancial.com
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